Raytio's Global Product Model (GPM) is the product and service catalogue that powers the marketplace. It represents every sellable, bookable, or comparable item — from radiology procedures to insurance products to beauty services — in a consistent, tenant-scoped model.
Item actions define the call-to-action (CTA) buttons displayed in the marketplace for each item — for example "Compare", "Get a Quote", or "Book Now". Actions can be defined directly on a leaf item or on a category ancestor and inherited downward, so that an entire category of items shares the same CTAs without duplication.