The GPM data model is built around a single master item catalogue connected to four supporting concepts — categories and hierarchies, attributes and values, relationships, and actions (CTAs). Understanding how these relate is the key to understanding how Raytio's product catalogue works.
An Item is the fundamental unit in the GPM module. The item catalogue is the master register of everything the platform can sell, book, compare, or categorise — radiology procedures, insurance products, subscription plans, credit bundles, and the category nodes that organise them.
Two supporting record types define what a merchant offers and where they operate: