Raytio's Party Relationships (PRM) module is the foundational layer for modelling business entities and their relationships. It defines how organisations, individuals, and groups are represented in the platform, where they are located, how to contact them, and which brands they are associated with.
The PRM data model is built around three core concepts — Parties, Locations, and Brands — connected through a set of associations that capture how business entities relate to each other, where they operate, how to reach them, and which brands they carry. Understanding these relationships is the key to understanding how Raytio models the real-world business landscape.